Minivan rap song goes viral, and I just don't get it
If you want to see it, you have to go over to my blog on Gather.com to see it, but a rap video has gone viral about a Toyota minivan.
Actually, it's a commercial for Toyota that I'm sure one of the many marketing/communications firms that have a finger stuck in the Toyota pie came up with and solidified the business relationship for at least the rest of this week. And I'm sure there's a producer or SVP of Creative who is feeling pretty darn cocky right about now.
But songs and videos trying to make very unhip people cool never have worked for me. And there's not getting around it: Minivans are not cool. Get it. They. Are. Not. Cool.
I wish white people who live in the suburbs with a bunch of kids in houses that are poorly decorated would just up and admit it: they cashed in the hopes and dreams they had as young people and there's no getting them back. You're wearing your Dockers and "fashions" from Talbots and you're all really nice, genuinely good people, but you ain't hip. Face it.