Who the heck is Action Bob Markle?

Bob Markle is the title character of a novel I’m working on. He’s an almost over-the-hill, almost jaded copywriter in the firm of Busby and Associates owned by Oliver Busby. Ollie was a writer, but his writing career was cut short when his father, the real Busby in Busby and Associates, up and died and left the whole shootin’ match to his son. Ollie actually brought the firm to national prominence due in large part to the creative work of Markle, whose cynicism and unwavering belief in his fellow human beings kept the firm honest and on track during its early years.