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Action Bob Markle

Music, theater, and my personal life, not always in that order. I try to keep it interesting, I rarely hold back, because one thing I truly believe in is the shared experience of this reality we call life. We're all in this together, people. More than we even know.

Monday, February 4, 2013

Two-Minute Commercial vs. Two-Hour Movie


This two-minute ad ran in the Super Bowl yesterday and the Huffington Post reports that it cost Samsung $15 million.

Go ahead and watch it. It is entertaining. Oh, and I have no idea who these people are. This is the result of not owning a television and trying to stay as far out of the mainstream as I can.



So, was that worth $15 million? I think the bigger point to pursue is that Samsung thought it was worth it.

And that a  major international corporation is willing to spend that kind of money to influence people answers the question of whether or not the media--movies, talk shows, video games--affects us. Of course they do. Because companies like Samsung--and Coke and Go Daddy and Budweiser and every other corporation you saw advertisng yesterday does not spend those kinds of dollars without a lot of research. Shareholders won't allow it either.

So, that pretty much answers the question, Do violent movies and video games influence people, making them do things that they otherwise may not have thought of themselves?

You got to ask yourself, if a company is willing to spend that kind of money for two minutes of influence to sell a phone, what the heck is a two-hour Hollywood violent bombfest capable of doing?

We've all heard the "experts." Violent video games give outlets to violence, they don't cause it. The same with movies.

But you know, parents long ago knew that sugar caused hyperactivity in children, and finally all the experts came to the same conclusion.

This is what's great about being a person. You really don't need the experts to tell you what's going, although most people have long ago relinquished their right to their own opinions based in their own intelligence. They wait for some "expert" to tell them what's what. People can't cook a turkey on Thanksgiving anymore without consulting Martha Stewart and all those nimrods on the weekday morning shows.


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