Thursday, July 12, 2007

Copley Square or BPL...you decide

They're at it again. The brass at the Boston Public Library are lobbying to get the name of the T stop there changed from Copley to Boston Public Library or Copley/BPL or some such malarkey. This is promotional hooey at its worst, in the same family with the idiotic, unmemorable corporate names sports stadiums are given around the country.

Citing other stops like Symphony, MFA, and Aquarium, Bernard Margolies, the library systems' president, was quoted in the press as saying that you can see all the important institutions in a listing for T stops. The Aquarium's an important institution? Well, I guess it is if you're a penguin.

Listen, those stops are named that way because tourists go there. Sorry, (and I love the BPL) but tourists don't go to the library. Given the BPL's argument, it would make just as much sense to name the stop, Trinity Church. Or isn't that a prominent enough institution, you arrogant bunch of intellectuals?

And think about the cost of updating maps and signs and schedules and everything connected to a name change. That would be money better spent on improving the T's service. Library officials have told the MBTA they would be happy with a name change, and for the MBTA to change the maps and info later. Oh, there's a really good suggestion from the keepers of facts and truth in our society. So the name of the stop is BPL, but on the map it says Copley? Great, just what we need around here: more lost tourists.

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