Thursday, January 31, 2008

Best all-time Super Bowl ad for EDS

Sunday is Super Bowl Sunday, a big day for the ad industry. There have been some gems over the years--the Apple ad introducing the Mac, Homer Simpson for MasterCard, even the Budweiser frogs--but one of the all-time most entertaining in my book was one for EDS that showed a bunch of tough cowboys herding cats.

So much of today's advertising depends on very slick (and stupid and expensive) effects, and less on the old tried and true elements of messaging and strong story-telling and characterization with a heavy dose of satire.

This little thirty-second sucker in my mind has it all.

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