Okay, a few things here. If you don't know what No Depression is, it's a music magazine that's been around for about ten years that covers American music, and by American I mean that place in America where rock, country, folk, the blues, and even punk all merge. It was named after (pick one):
- No Depression in Heaven, a 1936 song popularized by the Carter Family
- No Depression (album), a 1990 album by the alternative country band Uncle Tupelo
- No Depression, a term used synonymously for alternative country music.
But, life goes on, and darn, if I've learned one thing it's get up every morning because you don't know what's going to happen in the day.
Life for No Depression is going to go on, in the digital world. And if that doesn't make my heart skip a beat, I don't know what does. I love the music, I love the life, and I love the digital world. It's where we're all going, and I'm glad Grant and Peter, the two founders, decided to do this. They're smart guys, and they're going slow, as they should. Too many people dive into the digital world, not knowing what they're doing and where they're going. It seems Grant and Peter want to replicate the magazine online, which is a good start, but hopefully they'll see they can do so much more online.
So they're going online but they also have a deal with the University of Texas to print what they're calling a "bookazine." It will be more in line with the other books they put out, their introduction to alternative music and the best of ND.
As everyone knows, the Web's audience is short attention, click here, click there, link this, link that, and long, thoughtful, well-written copy like you'd find in the magazine may not do so well on the Web. So they're going to use the bookazines as a outlet for some of their longer stuff.
But still, check out the introduction to a review of Alejandro Escovedo. (And if you don't know who he is, you definitely need to start connecting with ND. And don't freak, a year ago I didn't know this stuff. ND is a great university for alt/indie music, whatever that is.)
I still remember the dreary January afternoon, ten years ago, when Grant showed me the mock-up of the cover of ND #14. It was the day before the magazine was due at the printer and I was helping with some last-minute proofreading. When I saw the words "Alejandro Escovedo: Artist of the decade" splayed to the right of Glenn Hilario's illustration, my first thought was, "You gotta be kidding. Alejandro is terrific, but what about, I dunno, Emmylou Harris, Steve Earle or Lucinda Williams? Or maybe an omnibus nod to '90s alt-country progenitors Uncle Tupelo, Son Volt and Wilco?"
Grant had recently moved to Nashville and we were working in his second-floor apartment above a garage in southwest Nashville. When I asked him about the thinking behind the decision to lionize Alejandro in this way, he shrugged and said that there were just some artists you went to the mat for, and that "Al" was one of them.
Something to that effect anyway. Grant cited a couple-three other names as examples -- Billy Joe Shaver, the Bottle Rockets, maybe Steve Earle -- before going on to say that making the announcement two years before the decade ended was sure to get people talking, not to mention attract attention to a deserving and largely unsung artist.
So, you're into the music, right? You want to learn more, because all this sounds so cool, right? Last thing, go take the survey on the ND site to help Grant and Peter get a better idea of what direction they should be taking this project.
The Web ain't all about selling shit and surfing for porn. And ND the digital version is going to a great new neighbor, you mark my words.